The Society for Persuasion and Technology (SPT) is an international, multidisciplinary, scholarly, society that provides an open forum for all those who are interested in the education, science and applications of Persuasive Technology.
Persuasive Technology is broadly defined as technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not through coercion or deception. It includes persuasive communication pertaining to attitude and behavior change systems, attitude and behaviour change through technology, related to issues relevant to individuals, to public- and private-sector organizations, and to society at a local, regional, national, or global level.
For a more detailed definition of Persuasive Technology, also see Fogg, 2003 & IJsselsteijn et al., 2006 – For a perspective on theory and evaluation, see Spagnolli et al., 2016
SPT has a Steering Committee consisting of 11 members that provides oversight of the society. Steering Committee members are elected by the society members and serve a term of maximally 3 years. As for serving on the Steering Committee, a year starts at a year’s Persuasive conference, and ends at the next year’s conference. The core task of the Steering Committee is to guide the community such that the goals of the society are attained.
The Steering Committee:
- Organizes the annual elections for the Steering Committee
- The Steering Committee installs every year a Conference Organization Committee by appointing a general chair and a program chair. The appointed general chair and program chair organize the conference, and involve other chairs into the Conference Organization Committee. The Steering Committee assists the Conference Organizing Committee by providing advice on common practices (e.g., number of keynote speakers, order of parts of the conference).
- The Steering Committee can nominate an individual as a member of the Conference Organization Committee and also as a new member for the Steering Committee.
The society aims for a diverse membership with members from academia, government, industry, consultancy, and non-governmental organizations. This diverse membership makes SPT a particularly relevant forum for the discussion of leading issues in Persuasive Technology. Basically, everyone who is (or has been) a participant of a yearly conference can become a member. All members have membership rights as described in the Mission Statement and Bylaws of the society. To apply for membership, a person fills out the application form provided by the Steering Committee.